There have been recent debates over whether TikTok's content is age-appropriate for teens as well as fears that its algorithms may lead users to potentially harmful subject matter, including posts related to suicide and eating disorders.Īt the same time, TikTok has come under fire in Washington for its ties to China through its parent company. The renewed political scrutiny comes amid a broader, ongoing reckoning over the impact that TikTok and other social media platforms have on their youngest users. Marco Rubio, the top Republican on the Senate Intelligence Committee, introduced a bill earlier this week that once again seeks to block TikTok in the US due to the parent company's base in China. State attorneys general and a Republican commissioner at the Federal Communications Commission have each pressured Apple and Google to take tougher measures with the app. A growing number of Republican governors have recently announced bans on TikTok for state employees on government devices, including from multiple states on Thursday alone. In the process, TikTok, which said it had 100 million US users as of 2020, became even more central to American culture and to livelihoods of influencers and business owners like Goodwin.īut suddenly, the future of TikTok in the United States appears more uncertain than at any point since July 2020. It was the top downloaded app in the United States last year, and remains the top downloaded app year-to-date in 2022, according to data from analytics firm Sensor Tower. TikTok outlasted the Trump administration and only saw its popularity continue to grow. "I would lose most of my sales."įor much of the past two years, talk of an outright TikTok ban seemed to recede. "If it were to get banned, I would see business plummeting," Goodwin told CNN. Goodwin, now 28, told CNN that more than 90% of her orders currently come from people who discover her business through TikTok. A few months later, a TikTok influencer with some two million followers shared one of Goodwin's cards on her account and Goodwin saw her business take off.
Inspired by a neighbor dropping off some brownies and a handwritten note for her while she was in quarantine, Goodwin decided to launch a pre-stamped greeting cards company called Sparks of Joy Co.
The video featured is from a previous report. In July 2020, the same month former President Donald Trump said he would ban TikTok in the United States, Callie Goodwin of Columbia, South Carolina, posted her first video on the app to promote the small business she had started out of her garage during the pandemic. Marco Rubio introduced a bill that would ban the social media app by ByteDance.
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